Monitoring & Insights

One constant is change.

The key to success is having insights into change.

We create the insights you need by giving you clarity on your buyer, your competitors, and yourself.

Our experience in marketing, marketing analytics, research, and operations allows us to create an insights strategy that fits your goals and objectives.

Our experience in marketing, marketing analytics, research, and operations allows us to create an insights strategy that fits your goals and objectives.

The Process

We do this by using the process we developed for agency clients like Paycom and Dollar Shave Club to measure, gain insights, and compare each point of the user journey to know not only which point is not working but also how it affects the entire journey. 

  • Analysis, KPI Development & Reporting

    At the end of the day, there is only one goal: scalable growth.

    The foundation is clarity and insights in your efforts and what your consumer is doing - that what we provide.

    What this may look like:

    Biweekly reporting, analysis sessions, KPI development, and UTM strategies.

    We develop it to meet your objective.

  • Competitive & Marketing Landscape

    To create a roadmap, you have to know both your objectives and your starting point.

    Understanding the landscape creates that starting point for your strategy to grow from.

    What this may look like:

    Monthly Share Of Voice & Share Of Search, competitor SEO tacking, competitor marketing monitoring, Gap analysis, Interviews, Custom research

  • Consumer & Buyer Behavior


    If retaining a customer is cheaper than acquiring a new one, then it's three times more cost-effective to both acquire and retain customers. We facilitate this for you by delving deep into their search behaviors, consumer trends, website activities, and social interactions to grant you a competitive advantage.

    What this may look like:

    -Topical and Trend Research
    -Consumer and Buyer Research
    -Affinity & Psychographic Research
    -Custom Research

  • Consumer Journey Analysis & Mapping

    Understand where consumers are, what they want, and the value you can add to their journey. That is the thesis of marketing; that is the function of Connected SEO; that is at the core of what we do.

    What this may look like:

    Consumer journey and need mapping, touchpoint mapping and ranking, value mapping, sequential messaging, and brand mapping.

    One constant is change; the key to success is having insights into change.