Connected SEO

Creating strategies that transform disruption into opportunity

Innovating the SEO Landscape

Every platform (IG, TikTok, Amazon...) has its own SEO rules. Understanding how these rules, content strategy, brand governance and marketing strategies interact allows us to create a new high-performing strategy, Connected SEO.

Connected SEO combines the content and best practices from all platforms into one strategy using Google's definition of relevance as the North Star. 

By connecting siloed channels, all platforms' performance are boosted across a customer's journey. Understanding how content across all platforms (your content ecosystem) has a cumulative impact on your relevancy and affects not just your SEO but cross-channel lift.

Today's SEO strategies go beyond on-site SEO, link building, and putting your content out there.

Today's SEO connects all channels into one strategy, amplifying each channel's effect on driving revenue.

Approach

  • Brand & Product Onboard
    Understanding your product, brand, market, and audience from your POV. Looking at items such as  product attributes, value proposition, keywords, keyphrases grouping and intent. Analyzing what is working, what is not working and what you want to achieve.

    Audience & Market Onboard:Understand the problem, need and want of the people you are marketing to. DIving into their behavior and looking at the intent, trends, seasonality, and affinities.

    Landscape
    We look at both the vertical and competitive landscape to understand everything which may be impacting you.

    Insights & Strategy
    Pulling it all together to create insights and a strategy to achieve your goals.

  • Once a strategy is created, together we decide on the best KPIs and create benchmarks to measure progress towards your goals.

    We create a reporting strategy. This includes cadence, what is reported, and formats (custom reports, automated reporting, real time dashboards or a mix of all three).

  • This looks different for each client, we put our agreed plan into action, taking the time to measure and adjust it as needed for a maximum ROI.

    We take a close look at results, determining actionable next steps for your continued success across all marketing efforts.

    We create a plan of action to both optimize and incorporate insights into your greater marketing plan.

SEO SERVICES

When you combine Research & Strategy with our SEO services,

YOU ACHIEVE GROWTH.

Our SEO services include:

Audience & Behavioral Intelligence

Analyzing your audiences search, online behavior and trends from the intersection of your value and their problem, need and wants.

AI SEO Strategy

Google Bard, Chat GPT, Google Discovery and what is coming next. AI is creating opportunities for exponential growth. No, We are talking about Generative AI mass copy production - we don't do black hat SEO.

White Space Analysis

Looking for growth opportunities from a keyword, audience and emerging platform perspective.

Competitive, Comparative
& Landscape Analysis

Understanding all the factors which make up the world your marketing and communications lives in.

Topics, Keyword & Serp Analysis

The heart of SEO, we look at it from the cross section for Organic Search, Paid Search and Amazon (if applicable) to increase performance, create lift and reduce cannibalism.

SEO Ecosystem Audit and Strategy

SEO is about all your content cross platform and how they interact. 

Technical SEO & Schema

The nuts and bolts, if you don't have this it is like wrestling with your two arms tied behind your back.

Content Strategy & Briefs

Going past the research, and insights.  Working with your  team to create content that combines the value you create with your audience both when it and where it will have the most effect.

Analytics, Analysis, KPI Development & Reporting

And at the end of the day there is only one goal: scalable growth. The cornerstone of growth is understanding are we affecting the right things? Is that laddering up to the goals? And, can it be scaled?  This is the foundation for scalable growth.