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The blue link isn’t gone, it’s evolving. With Google’s Gemini AI, search results are no longer just ranked lists but rewritten answers with inline citations woven directly into responses. This shift changes the rules of visibility, authority, and trust. Brands that once fought for clicks must now fight for citations, where topical authority and clarity of content determine whether your insights shape the conversation, or disappear in paraphrase.

How Tariffs Are Shaping the Next Phase of Paid Media Strategy

Tariffs are squeezing budgets and forcing advertisers to rethink paid media. The brands that win won’t pause, they’ll pivot with clarity, efficiency, and trust.

The CTV Clarity Playbook: Breaking the 5 Myths Holding You Back from Real Growth

Connected TV has moved from awareness to performance. With scale, targeting, and real attribution, CTV is the most underrated growth channel today.

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