The Evolution of the Blue Link
Ryan Edwards, CAMINO5 | Co-Founder Ryan Edwards, CAMINO5 | Co-Founder

The Evolution of the Blue Link

The blue link isn’t gone, it’s evolving. With Google’s Gemini AI, search results are no longer just ranked lists but rewritten answers with inline citations woven directly into responses. This shift changes the rules of visibility, authority, and trust. Brands that once fought for clicks must now fight for citations, where topical authority and clarity of content determine whether your insights shape the conversation, or disappear in paraphrase.

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GPT-5 in the Real World: What OpenAI's New Model Means for Marketers and Teams
Ryan Edwards Ryan Edwards

GPT-5 in the Real World: What OpenAI's New Model Means for Marketers and Teams

GPT-5 transforms how teams use AI by blending speed, depth, and multimodal capabilities into one model. It empowers non-technical teams to build interactive tools, synthesize complex data, and drive strategy in real time. This marks a shift from content creation to productized marketing, accelerating collaboration, execution, and impact across growth and creative functions.

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