Smart systems. Clearer paths. Real progress
The Process of Elimination

Process of Elimination is where we unpack the hidden friction slowing teams down and explore how to navigate growth, complexity, and AI with more clarity.

In Process of Elimination (POE), Ryan Edwards, Co-founder of Camino5, and Justin L. Brown unpack the real reason AI rollouts fail inside teams and what needs to change before you even think about deploying another tool.

With Ryan’s strategic depth and Justin’s sharp curiosity, the conversation reveals how organizations can turn AI from chaos into clarity.

Process Of Elimination Episodes

  • S1E1: Your SOP Is Broken and AI Is About to Prove It

    In this first episode of Process of Elimination (POE), Ryan Edwards, Co-founder of Camino5, and Justin L. Brown unpack the real reason AI rollouts fail inside teams

    ▶ Watch Ep. 1

  • S1E2: Why AI Should Make You Dangerous

    Unpack why the true advantage of AI isn’t speed, but what you do with the time and insights it creates.

    ▶ Watch Ep. 2

  • S1E3 Why Smart Teams Audit During, Not After #AI

    The most overlooked AI move is the audit. Not flowcharts or jargon. Just simple check-ins that sharpen your system.

    ▶ Watch Ep. 3

  • S1E4 How to Preserve Brand Voice While Scaling with AI

    The hidden risk in AI content workflows? Brand voice drift. It starts small, but over time your message can lose its edge and feel replaceable.

    ▶ Watch Ep. 4

  • S1E5 Are You Automating the Wrong Things?

    Automation can save you time — but only if your system actually works. Otherwise, you’re scaling chaos.

    ▶ Watch Ep. 5

  • S1E6: Before You Build an AI Agent, Ask This: Is Your Workflow Ready?

    Most companies are trying to plug AI into outdated SOPs and calling it innovation. But true AI agents aren’t just smarter tools, they are potential teammates. The real question isn’t can you build one, it’s should you?

    ▶ Watch Ep. 6

Every two weeks, Growth in Practice brings together marketers, operators, and product leaders who care less about buzzwords and more about building what works. We go deep on what it takes to scale: yourself, your team, and your company. These aren’t lectures. They’re conversations among people doing the work, in real time.

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