“KNOW YOUR NUMBERS” IS THE DIGITAL MARKETING MANTRA. ANALYSIS TAKES IT ONE STEP FURTHER TO UNDERSTAND THE WHY. WE GO BEYOND THE PRIMARY KPI’S, LOOKING AT THE SECONDARY KPI’S AND ENGAGEMENT ACROSS ALL CHANNELS.
EMAIL REMAINS THE MOST EFFECTIVE CHANNEL FOR RETENTION. WE CREATE THE ENTIRE EMAIL MESSAGING STRATEGY FROM ON-BOARDING AND PURCHASE CONFIRMATION TO WIN-BACK.
REPORTING IS MORE THAN JUST PRESENTING THE NUMBERS - IT’S MAKING SURE YOU HAVE THE CORRECT STRUCTURE IN PLACE. THIS RANGES FROM ANALYTIC CODE TO INSURE THAT FIELDS ARE POPULATED CORRECTLY.
USER EXPERIENCE IS THE IMPRESSION THE CONSUMER GETS INTERACTING WITH YOUR APP, WEBSITE OR OTHER DIGITAL PRODUCT. THIS CAN BE AS SIMPLE AS READING A BLOG OR AS COMPLEX AS BUYING A CAR ONLINE.
