How AI Is Reshaping SEO in 2025
Ryan Edwards Ryan Edwards

How AI Is Reshaping SEO in 2025

In 2025, SEO™ is no longer about gaming algorithms—it’s about understanding how AI changes the way people search. From AI summaries to conversational queries and content authenticity, learn how to adapt and thrive in a search landscape shaped by artificial intelligence.

Read More
The Four Corners of Problem Solving
Ryan Edwards Ryan Edwards

The Four Corners of Problem Solving

Most people don’t solve problems—they chase symptoms. To truly address issues, you need to break down the problem-solving process into four essential corners: Product, Consumer, Innovation, and Company. This framework will help you find the root cause and fix what's really broken.

Read More
Getting Internal Buy-In for Your SEO Project
Ryan Edwards Ryan Edwards

Getting Internal Buy-In for Your SEO Project

Getting buy-in for your SEO project isn’t just about having a great idea—it’s about making others see its value. This guide walks you through crafting a business case that secures support, resources, and budget without putting everyone to sleep.

Read More
The Future of Attribution in SEO: Innovation, AI, and the Connected Search Journey
Ryan Edwards Ryan Edwards

The Future of Attribution in SEO: Innovation, AI, and the Connected Search Journey

The future of SEO attribution is evolving beyond rankings and traffic. AI-powered models now offer deep insights into the full search journey, helping businesses understand how multiple search interactions lead to conversions. From multi-touch attribution to real-time optimizations, AI is transforming the way we measure and improve SEO performance.

Read More
The CPG Industry is Shifting, Again
Ryan Edwards Ryan Edwards

The CPG Industry is Shifting, Again

The CPG industry is evolving at breakneck speed—brand recognition alone is no longer enough. Consumers demand value, engagement, and purpose, while competition and digital disruption reshape the landscape. To win, brands must master three pillars: Value, Attention, and Volume. Those who innovate, pivot, and embrace change will thrive—while the rest risk being left behind.

Read More
The Future of Attribution: Innovation, AI, and the Connected Consumer Journey
Ryan Edwards Ryan Edwards

The Future of Attribution: Innovation, AI, and the Connected Consumer Journey

AI-powered attribution is transforming how businesses track and optimize their marketing efforts. By analyzing data in real time, predicting trends, and identifying what truly drives sales, AI helps marketers make smarter decisions. From Multi-Touch Attribution (MTA) to AI-enhanced marketing mix modeling, this innovation ensures every advertising dollar is spent effectively. As AI continues to evolve, businesses that embrace it will gain a competitive edge in the ever-changing digital landscape.

Read More
An Idea Is Only As Good As How You Tell It
Ryan Edwards Ryan Edwards

An Idea Is Only As Good As How You Tell It

Great ideas don’t spread on their own—they need engaging storytelling, clear visuals, and a compelling presentation to make an impact. An Idea Is Only As Good As How You Tell It explores how effective communication turns innovative concepts into influential movements. From Steve Jobs’ legendary keynotes to TED Talks that captivate millions, the way an idea is delivered can be as crucial as the idea itself. This article dives into the power of storytelling, visual design, and authenticity in making ideas memorable, persuasive, and actionable.

Read More
The Decentralized Consumer Journey: Technology Has Finally Caught Up
Ryan Edwards Ryan Edwards

The Decentralized Consumer Journey: Technology Has Finally Caught Up

The traditional marketing funnel is dead. Consumers don’t follow a linear path from awareness to purchase—they weave their own unpredictable journeys. Whether discovering brands through viral TikToks, deep-dive Reddit threads, or AI-driven recommendations, today’s buyers move on their own terms. Technology hasn’t changed behavior—it has just made it visible. The brands that thrive are the ones that embrace this shift, meeting consumers where they naturally engage and building relationships beyond the first purchase.

Read More
Modern Marketing in the Age of Connected Commerce—5 Ways to Win with Retail Media and Connected Marketing
Ryan Edwards Ryan Edwards

Modern Marketing in the Age of Connected Commerce—5 Ways to Win with Retail Media and Connected Marketing

Retail marketing has evolved. Leading brands no longer treat retail media, e-commerce, and in-store marketing as separate efforts. Instead, they are integrating everything into a connected commerce strategy—leveraging first-party retail data, omnichannel engagement, and smart media investments to drive sustainable growth. In this article, we break down how top brands like Walmart, Kroger, and Amazon are using retail media networks and cross-channel marketing to create seamless shopping experiences—and how you can do the same to maximize ROI.

Read More
The Connected Consumer Journey: Redefining How Businesses Build Relationships
Ryan Edwards Ryan Edwards

The Connected Consumer Journey: Redefining How Businesses Build Relationships

The consumer journey is no longer linear—it’s dynamic, connected, and shaped by technology and anticipation. Today’s customers demand seamless experiences, proactive engagement, and personalized solutions. This article explores how businesses can leverage AI, data, and agile marketing to predict needs, win key moments, and build lasting customer relationships in an evolving market.

Read More
The Connected Consumer Journey: How E-E-A-T Matches Real Behavior
Ryan Edwards Ryan Edwards

The Connected Consumer Journey: How E-E-A-T Matches Real Behavior

The traditional sales funnel is a myth—consumer journeys today are unpredictable, looping between research, consideration, and decision-making. That’s why E-E-A-T (Experience, Expertise, Authority, and Trustworthiness) is crucial for brands aiming to build credibility and lasting trust. Companies that prioritize transparency, personalization, and value-driven engagement stand out in a competitive market. From data-driven insights to reducing purchase hesitation, businesses earning over $2M a year must move beyond transactions and focus on relationships that keep customers coming back.

Read More
Trust as Currency: How E-E-A-T Elevates Performance Marketing in Paid Search and Social
Ryan Edwards Ryan Edwards

Trust as Currency: How E-E-A-T Elevates Performance Marketing in Paid Search and Social

In performance marketing, trust isn’t optional—it’s the key to conversion and retention. Google’s E-E-A-T principles are redefining success in paid search and social, influencing ad costs, engagement, and customer confidence. This article explores how businesses can integrate E-E-A-T to optimize campaigns, enhance credibility, and maximize ROI in both B2B and D2C markets.

Read More
E.E.A.T.’s Impact on Performance Marketing: What You Need to Know for Paid Search and Social
Ryan Edwards Ryan Edwards

E.E.A.T.’s Impact on Performance Marketing: What You Need to Know for Paid Search and Social

E.E.A.T. (Experience, Expertise, Authoritativeness, and Trustworthiness) isn’t just for SEO—it’s transforming paid search and social strategies. Google Ads and Meta Ads now prioritize trust signals, meaning your landing pages and ad creative must reflect credibility. Learn how B2B and D2C brands can integrate E.E.A.T. principles to lower CPC, boost conversions, and maximize ROAS.

Read More