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AI’s $600 Billion Gamble
For anyone in business, understanding your customer is crucial for success. This guide introduces three key tools for customer segmentation and analysis: Ideal Customer Profiles (ICPs),Personas and Demographics.

ICPs, Personas, and Demographics: A Practical Guide for Business Leaders
For anyone in business, understanding your customer is crucial for success. This guide introduces three key tools for customer segmentation and analysis: Ideal Customer Profiles (ICPs),Personas and Demographics.