Q/A: It takes SEO so long to kick in, so why not wait until later and focus on paid?
ANSWER: 3 Big Reasons:
You can get results in the first month from SEO if . . . you create a good experience by simply answering the questions people are searching for around the problem you are solving.
SEO lowers your Google AdWords cost by 2-5%.
The reason is simple: Google uses your relevancy to determine how much it costs to buy ads. How do you improve your relevancy? SEO. This can improve in as little as two weeks.If you have an SEO website, you could do it better.
You don't need to hire an agency. Basic research is inexpensive, not hard, can be done by your internal staff, and has an impact.