Ready For AI Search Results
Organic search is becoming answer-centric, not traffic-centric.
AI Overviews (formerly SGE) is one of Google’s biggest projects, spanning over 120 countries. At the time of this writing it is currently in the experimental phase but was officially announced at Google IO (Googles big showcase conference) to be live by end of May. It will totally change how the search results look and how we interact with it.
In this guide I will tell you everything you have to know about SGE:
What AI Overviews basically is
How it will affect your business
When will it be introduced?
And much more!
What is AI Overviews?
Google Changed the name from SGE to AI Overviews; both names are pretty descriptive of what it does. SGE stands for “Search Generative Experience,” AI Overviews is just a little more friendly. Both refer to Google answering 50% of your search queries with AI-Generated summary at the top of the top of the search results page.
The current state of AI Overviews
Currently, Google’s AI Overview is being rolled out and will be available in the US by the end of May and worldwide by the end of June (subject to Google changing its mind. It’ll be done when it’s done.
What percentage of queries will be affected?
We’re waiting for the complete data, but we already checked a few popular niches. According to our data, AI Overviews appear for 87% of e-commerce queries and 50% of all queries.
It is not being used for financial, medical, or critical searches, often referred to as YMORL (your money or life) searches.
Possible risks of AI Overviews
There are three main risks:
It may negatively affect clicks and revenue of multiple businesses by occupying the top position of search results.
AI Overviews can appear on the majority of queries for which your brand ranks. For instance, based on our research, Google shows AI Overviews for 87% of e-commerce queries.
It creates a new AI Overviews playing field. Based on our research as much as 70% of resources don’t come from traditional search results.
Imagine you’re offering your products in a mall, but the mall has only one entrance, so the stores closest to it get more business. Then, one day, they create a new entrance, but someone else lands the closer spot, and their revenue skyrockets.
The same is true for AI Overviews. Let’s say you rank first in search, and then AI Overviews comes along. There is a whole new area to rank for—and a huge opportunity.
Try to understand how to get into AI Overviews, what content you should create, and how to format it. It’s going to be a new set of rules, a bit different than traditional AI Overviews. I will write about that next week.
PS. Whenever you are ready, there are 3 ways we can help you:
#1: Ready to grow your brand? Let's chat about how we can help guide you on your path to success.
🚀 Click here to schedule a call.
#2: Join C5Connect, a community where founders, entrepreneurs, and intrapreneurs create success and become marketing leaders.
#3: Follow Camino5 on LinkedIn for brand and marketing tips, and operating systems.