Discussion on how to approach CRM marketing this month.
1. Use Empathy – we are all going through the same thing, but it is affecting each of us differently.
2. Understand what you are – is your product a Need, Want or Luxury.
3. Understand how the consumer views what you are- to the consumer are you a Need, Want or Luxury. This is fluid, for example, a month ago many considered Starbucks a need/want – now for many it is a luxury.
4. Give away your value, then sell your product.
