Cookieless Future or the Cookie Apocalypse?

There is a lot of talk about the cookieless future or the cookie apocalypse.

Topline cookieless strategy - shift the focus from demographics to behavior.

Speak to how it helps by matching a person's need at that touchpoint point to the appropriate product value prop.

FYI - New, improved, trial, and low cost do not count as an appropriate value prop

#strategy #future #marketing