camino5

View Original

How To Use AI To Generate Your SEO Content Safely

Ryan Edwards

Here is how to use AI for high-content safely:

First of all, you have to understand what goes into high-quality content: the perspective, point of view, understanding of your product, understanding of your persona, and nuances of thought leadership and high-quality writing.

AI can only nail some of that, but AI can significantly reduce the time and effort needed to create high-quality content.

Now let’s unpack what Google is saying about AI content.
Here is Google's statement:
"Google doesn't penalize AI-generated content directly, but low-quality content from any source can lead to penalties that hurt your website's search visibility and organic traffic.

Suppose your website contains subpar content, whether written by a human or an AI. In that case, it may be subject to penalties that can drastically reduce your site's visibility in search results and, consequently, lead to a decline in organic traffic."

In other words, if your contents stink, whether written by an AI or a human, you’ll get penalized.

If your content seems not to be human enough, you’ll get penalized.

If your content is not fine-tuned enough to fit your brand, you may get penalized, or you may not get an advantage.

Here are the 12 steps businesses need to use AI for SEO to scale product content without getting penalties. 

This is an absolute must for anyone who relies on a website as a key part of a buying decision. journey is absolute gold and an unfair advantage to a small business or a start-up.

  1. First, load into ChatGPT-4 your brand style guide, tone, and example of voice.

  2. We like to load our webinar transcripts and LinkedIn posts to train more on us.

  3. Pro tip: If you have a deep site with lots of products or blogs, use them to train it. Make a PDF of the pages and load about 20 MB worth; chatbot-4o can't search your site, and more than that, it bogs it down. Separate content types, such as products from blogs, also make it run smoother. . .

  4. You'll also want to give it all the information about your persona, products, and company.

  5. Then, ask some fun questions to fine-tune and give feedback. For example, "Write me an essay about prank calling a pizza place in 200 words." Use this to fine-tune, telling it the tone and phrases you like and don't like. The 200 words are the important part; if not, it will go on forever. Do this a few times.

  6. Then take a webinar transcript, record with a transcript tool like Otter a 15-minute idea session, or (my favorite) load in a whole bunch of topical research. 

  7. Next, I will ask it to brainstorm 10 different blog post ideas. Regenerate a few times to get even more options.

  8. Pick your four favorites and ask them to create an outline.

  9. Now, have a person go in and load high-value topics and keywords for your site and rerun it.

  10. Then, have a person fact-check, edit, and tweak it. Fill it in, add some subheadings, etc.

    NOTE: At this time, you have pretty much customized and personalized the AI to your brand, and the "generic AI feel" is 50% gone, but the other 50% can kill you.

  11. Rerun, but this time, ask it to fill out a little bit more. I will ask it to use complete sentences or elaborate on specific concepts.

  12. Now, have a person take over to finish.

You have just done three things:

  • You have expanded your brainstorming and the breadth and depth of your concepts.

  • By loading your high-value topics and keywords back into it, you are increasing relevance.

  • You just saved 75% of your time.

It is not as simple as writing a few prompts and getting a blog—that will cause you to lose revenue, and this workflow is 200X better than it was before.

This makes it very fast and easy to generate a large amount of high-quality, on-brand content with original thinking and thought leadership.

Go and start creating. But be topical.