"WITHOUT EXPERIMENTATION, A WILLINGNESS TO ASK QUESTIONS AND TRY NEW THINGS, WE SHALL SURELY BECOME STATIC, REPETITIVE AND MORIBUND."
– ANTHONY BOURDAIN

Anthony Bourdain was more than just a celebrity chef. He was an inspiring, at his core, a creative rebel who wasn't afraid to speak his authentic truth. With a deep sense of empathy and connection, he connected unexpected, forgotten voices. Bridging stereotypes and divides by showing the commonality under our differences.

Using the most common cultural element, a meal, to not just spark conversation and tell stories but to listen to those conversations and stories and incorporate them into a broader narrative. This is the core of connection and communication. 

FOUNDERS, LEADERS, ENTREPRENEURS, AND REBELS CAN LEARN A LOT FROM BOURDAIN:

• BE AUTHENTIC AND UNAPOLOGETIC

• BE CURIOUS AND ADVENTUROUS

• BE BRAVE AND WILLING TO FAIL

• BE UNDERSTANDING AND HUMBLE

• BE EMPATHETIC AND COMPASSIONATE

• BE A CHAMPION FOR WHAT YOU BELIEVE

• BE WILLING TO LEAD THROUGH AMBIGUITY AND CREATE SOMETHING INCREDIBLE

"Be open to experience, be willing to try new things, don't have a rigid plan, accept random acts of hospitality without judgment or fear, don't be afraid to wander, don't be afraid to eat a bad meal, if you don't risk the bad meal, you never get the magical one."

THAT IS THE HEART OF BUILDING A BRAND.